Superbowl Advertisements and Social Media #SB50

I was able to watch a majority of the Superbowl, or as those like me who don't usually get into football would call "the game at the Beyonce/Coldplay/Bruno Mars concert". It is the biggest football game of the season and also the largest television event in the United States, regardless if you support football or not. And because of this, there is a heavy advertisement and marketing presence on the event. The slots themselves are millions of dollars for a number of seconds due to the high volume of viewers that tune into the game. The other reason there are many viewers is that the Superbowl is known for its creative, funny and joke filled commercials.

A lot of car and food commercials, celebrities chime in for different sponsors in Superbowl ads. This year for Superbowl 50 for example we saw Drake do a play on his song "Hot Line Bling" for AT&T which followed with a hashtag for members who use the company to share on their social media. Other commercials that hit the funny bone included Doritos who did a play on dogs trying to get into a grocery store. The Superbowl in itself is a huge advertising and marketing outlet for different brands, companies and even celebrities.  Overall the goal of these advertisements is to gain attention. By making them funny, unique and full of famous faces they try to do that in the expensive time they have on the air.

Marketing is meant to reach the consumer and to get their attention. The Superbowl advertisements ranged from musical guests advertising how to buy your next apartment to Heinz putting dachshund dogs in hot dog costumes running at people who are wearing ketchup and mustard costumes. In addition to this the use of social media within the ads, I talked about this in my paper as well because this is how marketing has free platforms to connect with consumers through social media. In general I felt the advertisements in the Superbowl got better as the game went on and got the attention that they had meant to receive. They remain my favorite part of the Superbowl and even for products that I personally may not have liked, I took note of them because of the catch their commercial ad had.